Client has proven strength in their scientific approach to formulating great products, but felt that their communication ethos was more clinical than caring. Geek Oracle was engaged to define the brand’s voice, moving to company from a product focus to a customer focus.

We developed the My Life. My Own. My Progressive campaign which featured testimonial style anecdotes, demonstrating how Progressive customers incorporate the vitamins and other natural food supplements in their daily routines.

Geek Oracle then executed this brand creative over all communication channels, including web, print, advertising, social and retail.

Client: Body Plus
Industry: Natural Health Foods, Consumer Package Goods

Six Pack 2 is a supplement designed to give you energy so you can crunch your abs into a washboard that makes everyone think you’re hot. It’s created by Body Plus in its Precision line.

Body Plus Nutritional Products Inc. is a privately held corporation that has specialized in the development and formulation of natural health products since 1984.

The Challenge

To create some major buzz for Six Pack 2.

The Result

With input from the client, we created a 3-part plan.

1. We set up a blogging social media campaign with product spokesperson Tammy Strome to get the public engaged in her quest to train a bodybuilder to compete called Journey to The Stage.

2. We set up Ab Expert, a site where people ask experts fitness questions that can be rated.

3. We held a photo contest called “What’s your Ab Situation?” This challenged people to show their stuff by taking a photo of their abs and uploading it to the site to get voted on. The site was hyped on social media sites for 3 months.

All in all, the client was able to get some market insight–learning more about their customers while getting the word out about their products. Ab Expert continues to field fitness questions from all over the world.

Geek Oracle: creating buzz for cool products that make you look hotter.

Precision Sport Supplements make dietary aid products to help athletes reach their goals.

The Challenge

Precision Sport Supplements needed a nice, straightforward product site that would fold in its spokesperson, Tammy Strome. The site needed to be flexible enough to expand for future social media campaigns along with a newsletter. Of course, it also has SEO, RSS and dynamic forms, but that’s standard on all our sites.

The Result

The site now reflects Precision’s everlasting, die-hard brand, built in WordPress, allowing the company to easily update its product lines quickly and keep people updated on contests and events.

Zync is an international brand and marketing agency based in Toronto. It’s focused on delivering highly creative, strategic solutions.

The Challenge

Build an amazing site that re-sizes the entire interactive experience based on the device you’re viewing it on.

The Result

Definitely a success. A couple of HTML5 porn sites gave it the “Site of the Day” award, plus a feature or two. It was also “Winner of the Day” on CSS Awards.net and a feature in RGD. Not too shabby…..

Ontario Power Generation (OPG) is an Ontario-based electricity generation company whose principal business is the generation and sale of electricity in Ontario. Our focus is on the efficient production and sale of electricity from our generation assets, while operating in a safe, open and environmentally responsible manner.

OPG’s generating portfolio has a total capacity of over 19,000 megawatts (MW) making us one of the largest power generators in North America.

The Challenge

Build a satellite site for OPG–OPG Biodiversity–showcasing conservation-related events in partnership with the Bruce Trail Conservancy, Earth Rangers, LEAF, Ontario Nature, Rouge Park and Trees Ontario to support important programs and events.

The Result

A clean, beautiful site that shows OPG’s commitment to biodiversity with featured photos and videos uploaded to YouTube and displayed in galleries. The site uses an extensive gallery management platform to allow for multiple galleries that are displayed in modal windows. Users can jump to full galleries where they can navigate through photos in a slideshow modal window.

Geek Oracle: helping companies get their green on.

The Chubb Group of Insurance Companies is the 11^th largest property and casualty insurer in the United States, with a worldwide network of some 120 offices in 27 countries staffed by 10,100 employees.

The Challenge

Chubb wanted to increase awareness around its specialty insurance  products for yacht owners, art collectors and business owners. The goal was to increase search traffic and direct prospects to the appropriate dealer.

The Result

Geek Oracle developed an integrated, bilingual micro-site network, with a dedicated site for each insurance product category (i.e. art, yacht, private companies). We developed a content-publishing strategy to ensure that each micro-site was continually being updated with relevant content. The SEM strategy ensured that the keywords selected were reflective of the most topical content.

Chubb saw a significant increase in both traffic to the websites and leads to respective brokers within their network.

EDC and Renew Canada partnered together with the goal of creating a website called Canadians at Work–a searchable database of international projects with Canadian involvement.

EDC is Canada’s export credit agency, providing insurance and financial services, bonding products and small-business solutions to Canadian exporters and investors and their international buyers. Much of its business is done in partnership with other financial institutions and through collaboration with the government of Canada.

Renew Canada: The Infrastructure Magazine is the primary Canadian resource for executives in all sectors of the infrastructure landscape.

The Challenge

Create the go-to place for the latest information about Canadian companies working on international infrastructure projects in a bilingual format. This needed to include emerging markets, new projects and best practices of Canadian companies, and make it easy for users to get in touch with the Canadian companies working on these initiatives. They needed a searchable database of international projects with Canadian involvement that displayed the different projects by Canadian companies in a unique way. It had to be easy to add new projects, and the branding had to be consistent with ReNew Canada’s main site and also with EDC’s site.

The Result

We created a fun, useful, interactive, bilingual, easy-to-navigate website that showcased innovations by Canadian companies working on international infrastructure projects. It could be browsed by sector and country, and also provided news and articles.

Geek Oracle’s small contribution to Canadian achievements. Oh Canada. We stand on guard for thee.