Creating a vodcast was a natural fit for VideoMaker Magazine, a california based filmmaker enthusiasts publication. More and more magazines are generating revenue by adding avodcasts to their ad inventories. Vodcasts is a term given to online video that is released in short episodes released regularly. Advertisers can buy pre-roll, mid-roll and post roll ad spots and use video to engage their audience. This a great way for advertisers that cannot justify television budgets to run commercials on the web at a fraction of the cost. ...

The market for online video content worldwide is expected to expand by a factor of 10, growing from about 13 million households during 2005 to more than 131 million households by 2010. In-Stat Research reports that, “Online Content Aggregators - AOL, Google, Yahoo!, MSN, Apple - Slowly Defining the Future of Television,” covers the worldwide market for online video services. The report asserts that consumers will very soon be able to access, on demand, a vast store of video programs.

The total marketing spend on social media is forecast to grow at a compound annual rate of 106.1% from 2005 to 2010, reaching $757.0 million in 2010, according to a research reportthat will be available on April 11 from PQ Media. http://www.micropersuasion.com/2006/04/social_media_sp.html

Recent research was conducted by Points North Group and Horowitz Associates. Findings are based on an independent online survey of 500 consumers. http://www.clickz.com/showPage.html?page=3588786Pull-video service isn’t limited to viewing on the computer, and Internet users are aware of their choices. They look for a range of video offerings. Potential Google Video users want to watch on a computer or laptop (22 percent); TV (20 percent); iPod or comparable entertainment device (4 percent); or cell phone or PDA (3 percent). Yahoo Go users preferences are ...

The Internet is becoming a breeding ground for filmmakers and TV producers in both the indie-video and mainstream worlds. http://www.businessweek.com/technology/content/jan2006/tc20060123_227536.htm

Video blogs are proliferating, thanks to improved distribution technology, and mainstream companies are taking notice. http://www.businessweek.com/bwdaily/dnflash/dec2004/nf20041229_6207_db016.htm