Yoplait Yogurt runs a ‘change your life in 8 weeks’ campaign featuring the lives of 8 middle age women, in a quest to overcome. This campaign consisted of an 8 episodes (15mins) videos, which allow viewers to see the healthy choices Yoplait consumers are making.

This campaign in another in the line of successful subway commercials which featured the Gerald success story, which lead to increasing subways market share.

Video can be leverage in a deeper and more meaningful way to generate the brand experience in the viewer’s mind.

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